Building your first company website is a really exciting task but there are some things you need to consider in order to do it properly. Otherwise you might end up wasting your money and still not getting your business requires, and in this day and age you can’t afford to be making too many such mistakes, which is why decided to lend a helping hand.
The quality and effectiveness of your website will be mostly dependent on the budget. Hold your hats, that doesn’t mean that you will have to go bankrupt just so you can get a website up. What it means is that you have to be smart about it. Sure, paying lots of money for a fancy website seems like a good idea for a small business that wants to attract more clients, especially if you can afford it. However, fancy features mean more bandwidth, more loading times, more images and components on the page (making it harder to find what you’re looking for). The thing is that many small business owners make the mistake of paying too much for something they don’t really need and it ends up hurting them more than it helps, while big companies with large budgets go for much simpler and faster solutions, yielding much better results and saving money in the process. It’s better to go for a simpler, yet beautiful site than to go for the fanciest thing you can afford.
Mobile or responsive
Many websites built several years ago are only able to load properly when accessed through a desktop or laptop. However, many people today have turned to mobile – smartphones, tablets, and even smartwatches so this is not so useful after all. If people can’t find what they’re looking for fast, they will leave your site and possibly never return, and that is a bad thing (needless to say). The fact of the matter is that you need to make sure that you pay attention to this because many people are using mobile devices to access the Internet. It’s not just some minority you can afford to ignore.
The two best options here are responsive web design or a mobile version of the website. Responsive web design means that the site will be fit to the screen that is accessing it, be it desktop, tablet, or smartphone. This means that you only have to maintain one website, which means less work for you, and consequently lower costs. However, you might want to consider mobile if you want to show a greater service to your clients. This would mean a mobile version of your website that is specialized for mobile devices. The benefits are that you can cater everything (including SEO) to the needs of the mobile users, thus provide more service. However, at the same time you will have maintain two websites and make sure that they’re both running properly, which means more work.
These are important factors you need to seriously consider when it comes to your company website. Sometimes less is more, especially for a small business.
Reference link: http://forwardline.com/blog/building-website-your-small-business-what-you-need-know?page=5?page=1